Legal

Terms of Service

Effective October 26, 2026 Version v1.4 Coutiv Inc. · Ontario, Canada

Please read these Terms of Service ("Terms") carefully. By creating an account or using the Service, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Service.

1. The Service

Coutiv is a fashion discovery, personalization, and social shopping platform. The Service allows you to:

Coutiv does not sell products directly. All purchases are completed on third-party websites. Coutiv may earn affiliate commissions on purchases made through links in the App.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time.

2. Accounts

To use most features of the Service, you must create an account with a valid email address and password. By creating an account, you agree to:

You must be at least 13 years old to create an account. By registering, you represent that you meet this requirement. We may suspend or terminate your account if we believe you have violated these Terms or applicable law.

3. Acceptable Use

You agree not to use the Service to:

4. User-Generated Content

The Service allows you to create content including group names, product comments, group messages, and votes ("User Content"). You retain ownership of your User Content. By submitting User Content, you grant Coutiv a non-exclusive, royalty-free, worldwide license to store, display, and reproduce your User Content solely to operate and improve the Service.

You are solely responsible for your User Content. You represent that your content does not violate any third-party rights and complies with these Terms and applicable law.

Group messages and comments you post are visible to other group members. Do not share sensitive personal information in group chats or product comments.

Community standards and zero tolerance

We have zero tolerance for objectionable content or abusive users. Do not post sexually explicit, hateful, harassing, threatening, violent, or spam content, or impersonate another person or entity. These standards apply to all User Content, including profiles, boards, style posts, Circle messages, and comments.

Reporting and blocking

You can report content and block users in the app. Blocking hides the blocked user's content from your view and prevents contact between you. Reports and blocks are sent to our moderation team.

We review reports within 24 hours, remove content that violates these Terms, and suspend or terminate the accounts that posted it. You can also contact us at hq@coutiv.com.

5. Product Content & Third-Party Brands

The Coutiv catalog contains product information sourced from publicly available third-party brand and retailer websites. We make reasonable efforts to keep this information accurate, but we do not guarantee the accuracy, completeness, or availability of any product information.

Coutiv is not affiliated with, endorsed by, or in a formal partnership with any brands displayed in the catalog unless explicitly stated. Brand names, logos, and trademarks remain the property of their respective owners.

When you tap "Buy," you leave Coutiv and are subject to the third-party website's own terms of service and privacy policy. Coutiv is not responsible for any transaction, dispute, or experience on third-party websites.

6. Groups & Social Features

The Service allows you to create or join groups, invite other users, add products, post comments, exchange messages, and vote on items. By using these features, you agree that you are responsible for the content you share within groups and will not use groups or messaging features to spam, harass, or solicit other users.

7. Personalization & AI Features

The Service uses your in-app behavior to build a personal taste profile and deliver personalized product recommendations. The Service includes AI-powered features (such as the Musa stylist and photo search) that use this taste profile, and the questions or photos you submit, to provide styling suggestions and product recommendations; see our Privacy Policy for what is shared with AI service providers. AI suggestions are generated automatically and may be inaccurate — they are not professional advice, and you are responsible for any purchase you make on a retailer's website. You may contact hq@coutiv.com to request deletion of your taste profile data at any time.

8. Affiliate Disclosure

Coutiv participates in affiliate programs with brands and retailers. When you click a product link and make a purchase on a third-party website, Coutiv may receive a commission from the retailer at no additional cost to you. Affiliate relationships do not influence the order or selection of products in the catalog.

9. Intellectual Property

The Coutiv name, logo, application design, and original platform content are owned by Coutiv Inc. and protected under applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from Coutiv's original content without our written permission.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, COUTIV DISCLAIMS ALL WARRANTIES INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, COUTIV AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES. OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATED TO THE SERVICE WILL NOT EXCEED CAD $100.

12. Indemnification

You agree to indemnify and hold harmless Coutiv Inc. and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and reasonable legal fees arising out of or related to your use of the Service, your User Content, your violation of these Terms, or your violation of any third-party rights.

13. Governing Law & Disputes

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any dispute arising from or relating to these Terms will be subject to good-faith negotiation for 30 days before either party initiates formal proceedings. If unresolved, disputes will be submitted to binding arbitration in Toronto, Ontario, under the rules of the ADR Institute of Canada.

14. Changes to These Terms

We may update these Terms as the Service evolves. If we make material changes, we will notify you by email or by a prominent in-app notice at least 7 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

15. Termination

You may stop using the Service and request account deletion at any time by contacting hq@coutiv.com. We may suspend or terminate your access at any time if we believe you have violated these Terms or applicable law. Sections 4, 9, 10, 11, 12, and 13 survive termination.

16. Miscellaneous

17. Contact

For legal notices, Terms-related questions, or content removal requests:

Coutiv Inc.
Email: hq@coutiv.com
Website: coutiv.com
Incorporated in Ontario, Canada